Upticomms Marketing Company Limited
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18 Hughes Avenue, Yaba, 101212, Lagos.
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Lagos Business School - Media Conference

About the Client

Lagos Business School (LBS), the leading management and business school in Africa, was listed among the top 50 business schools in the world in The Economist magazine’s 2018 EMBA ranking. The LBS Executive MBA programme ranks as the 48th best in the world out of 65 schools featured in the annual ranking of the world's best providers of the Executive MBA programme based on two broad measures: personal development/educational experience and career development.

It was a milestone for the university, being the only school in Africa on the prestigious list.

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Brief

Upticomm was briefed to organize a press conference having leading media organisations to create awareness for the School's listing among its target audience.

Outcome
  • The briefing was well attended and reported in the media.
  • The news made the front page of Business Day, the leading business and financial newspaper in Nigeria. All the tier one, tier two, regional, and other newspapers and magazines carried the news.
  • The coverage by Channels TV’s World News at 10 p.m., radio broadcasts on Rhythm FM, Nigeria Info FM, and Smooth FM, and 24 reputable online news media were hugely successful.
  • Visual cues were published mostly in colour and prominently displayed.
  • 100% coverage contained all the key messages.
  • Brand-building initiatives delivered a positive tone in 100% of coverage.
  • News mentions reached approximately 155 million combined global audience.

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