Upticomms Marketing Company Limited
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SFH – Relaunch of Flex Condoms

Brief

Upticomm was briefed to provide IMC support for the relaunch of flex condoms by the Society for Family Health (SFH), a leading non-governmental public health institution in Nigeria, implementing programmes in reproductive health, HIV and AIDS prevention, and maternal health, in October 2017.

The Solutions

Upticomm’s relaunch campaign plan included the following:

  • Press relaunch featuring the Brand Ambassador, Vector the Viper, and influential reporters in healthcare, news, brand, and marketing beats
  • Cocktails with influential stakeholders, mainly from the healthcare sector and government
  • Sustenance: post-relaunch media relations: press news, photo news, inspired features.
The Results
  • The news of the relaunch reached 4,033,022 unique individuals and gained 55 million impressions 
  • The relaunch generated a sentiment score of 99%.

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