Upticomms Marketing Company Limited
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18 Hughes Avenue, Yaba, 101212, Lagos.
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Samsung – Event Managements

About the Client

Samsung Smart Office Solutions Expo at the 28th & 29th Lagos International Trade Fair; the biggest trade show in Nigeria organised by the Lagos Chambers of Commerce & Industry (LCCI).

Samsung’s Smart Solutions Expo aimed to leverage the Fair to connect with end-users through experiential/demonstration of NFC printer functionality, deepen awareness, build brand equity for Samsung Smart Solutions during the Fair and create a memorable experience for visitors.

Our Work
  • Upticomm secured an indoor premium shell scheme measuring 27 square meters to accommodate Samsung Smart Office Solutions at the ten-day trade extravaganza.
  • Samsung’s booth was heavily branded and partitioned to accommodate different products.
  • Samsung-branded collateral were fully deployed.
  • Registration, data capture, and daily merchandising.
  • Canvassers distrusted fliers that attracted 500 visitors per day.
  • Daily experiential demonstration with Samsung NFC printers.
  • Media interviews and promotions were organized, including SMS campaigns.
  • A "thank you" Bulk SMS message was sent to all visitors.
  • The activations met and exceeded the set objectives each time.

 

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